Tag: Digital Marketing

• How To -Actually- Be Data-Driven In Your Marketing

  Not all “data-driven” approaches are equal. Here’s how to nail it so you can reap the benefits and maximise your first-party data.

  Joe

  20th Jul 2023

  Marketing, Marketing Strategy

  Analysis, Digital Marketing, eCommerce, Marketing Strategy

• Performance Even Maximum-er; How To Optimise Performance Max Campaigns

  

  You’ve built the campaign, performance is good… is that it? Is this the max?

  Joe

  20th Oct 2022

  eCommerce, Google Ads, Marketing

  Digital Marketing, eCommerce, Google Ads, Google Shopping, Performance Max

• “How Does GA4 Work?” Your Most-Googled Questions Answered Google Analytics 4

  

  Answering your most-Googled GA4 questions to help keep you on the front foot 📈

  Joe

  18th Oct 2022

  eCommerce, Google Analytics, Marketing

  Digital Marketing, eCommerce, Google Analytics, Google Analytics 4

• Performance Max In Google Ads: My Thoughts So Far

  

  Performance Max in Google Ads is a sign of things to come; revisit my early thoughts here.

  Joe

  16th Oct 2022

  eCommerce, Marketing

  Digital Marketing, eCommerce, Google Ads, Google Shopping, Performance Max