Skip to content

Joe Robinson: Bald Guy, Marketer, Self-Improver.

Turning opinions and observations into writing that's actually helpful

Home
Who I Am, Why I’m Here

Category: Copywriting

The Curse of Knowledge is killing your ads before they launch

When writing ads, your subject knowledge can do more harm than good.

Joe

10th Apr 2026

Copywriting

Popular Posts

The Curse of Knowledge is killing your ads before they launch10th Apr 2026
How To Un-Rot Your Brain Without Quitting Social Media6th Feb 2026
Calling It “The Snoop Dogg Fire Pit Ad” Explains The Problem23rd Jan 2024

New posts delivered to your inbox ✌🏻

D’you like strong, actionable opinions on all things digital marketing? What about first-hand accounts of my own self-improvement journey, written so you can apply them yourself and skip a few mistakes of your own? Drop your email down below and I’ll handle the rest.

Type your email…

Subscribe Subscribed
- Joe Robinson: Bald Guy, Marketer, Self-Improver.
- Already have a WordPress.com account? Log in now.