Category: Marketing
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Calling It “The Snoop Dogg Fire Pit Ad” Explains The Problem
Everyone saw “the Snoop Dogg ad”. Not enough people saw the Solo Stoves one.
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How to Really Run Remarketing Ads
Lots of remarketing on Google and Facebook misses the point- here’s how to nail it.
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How To -Actually- Be Data-Driven In Your Marketing
Not all “data-driven” approaches are equal. Here’s how to nail it so you can reap the benefits and maximise your first-party data.
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Marketers: How to go in-house without losing your edge
Is going soft the price of comfort and better pay? It doesn’t have to be.
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Performance Even Maximum-er; How To Optimise Performance Max Campaigns
You’ve built the campaign, performance is good… is that it? Is this the max?
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“How Does GA4 Work?” Your Most-Googled Questions Answered Google Analytics 4
Answering your most-Googled GA4 questions to help keep you on the front foot 📈
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Performance Max In Google Ads: My Thoughts So Far
Performance Max in Google Ads is a sign of things to come; revisit my early thoughts here.
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Your best customers are worth 16x more than the others; Pareto-ing your eCommece
Not all customers are equal; make sure you’re focused on the right ones.
Joe Robinson: Bald Guy, Marketer, Self-Improver. 