Skip to content

Joe Robinson: Bald Guy, Marketer, Self-Improver.

Turning opinions and observations into writing that's actually helpful

Home
Who I Am, Why I’m Here

Copywriting

The Curse of Knowledge is killing your ads before they launch

Read more: The Curse of Knowledge is killing your ads before they launch

Your best customers are worth 16x more than the others; Pareto-ing your eCommece

Not all customers are equal; make sure you’re focused on the right ones.

19th Sep 2022

1 2 3

Popular Posts

The Curse of Knowledge is killing your ads before they launch10th Apr 2026
How To Un-Rot Your Brain Without Quitting Social Media6th Feb 2026
Calling It “The Snoop Dogg Fire Pit Ad” Explains The Problem23rd Jan 2024

New posts delivered to your inbox ✌🏻

D’you like strong, actionable opinions on all things digital marketing? What about first-hand accounts of my own self-improvement journey, written so you can apply them yourself and skip a few mistakes of your own? Drop your email down below and I’ll handle the rest.

Type your email…

Subscribe Subscribed
- Joe Robinson: Bald Guy, Marketer, Self-Improver.
- Already have a WordPress.com account? Log in now.